In recent years, Google Ads has been increasingly making campaigns and ad forms automatically – using the Google algorithm, of course. As Yuval Noah Harari points out in his book (21 Lessons for the 21st Century): machines are increasingly taking over from humans. In the first half of the 20th century this was mainly physical human work that was replaced by machines. For the 21st century it is mainly about thinking and thought processes . Personally, I have been critical of the new methods that Google Ads introduces for some time, but I do try to test as much as possible and learn from them.
Often I even compare it with the 'old times', but these times are over and will not come back. There have been many changes within SEA in recent years. Those who stick to strategies or tactics that worked 2-3 years ago will no longer get good results. After all, your competitor does not sit still. A lot of repetitive work is increasingly being taken job function email list over by Google Ads (or can no longer be performed), for example creating and improving text ads, setting negatives, checking bids and more. As the owner of an online marketing agency, I think this is a great development for my employees and our customers. We can deploy more and more of our hours tactically and strategically and much less on operational tasks. With this we will increasingly free up our hours for deeper analyses, even better data feeds, improving the input of content and more.
Unstoppable All in all, this is another major shift in the SEA landscape, but for now it is positive developments that contribute to the profitability of SEA accounts. It is also a development that cannot be stopped. Try Performance Max, optimize and improve your SEA results. News – From now on it is possible for companies and advertisers in the Netherlands to create advertisements on TikTok. The content platform, as Jacco Bos describes it, presented the various advertising options. I'll catch up with you.