On the Asian Games platform, which is highly concerned by the general public, if sponsors can tie their businesses and brands together and make bold innovations, it will surely improve user loyalty and brand reputation. Lin Yue gave an example to the whatsapp Database reporter of "New Marketing": "For example, the majority of users can use China Telecom's products and services to learn about competition information, participate in comments, make suggestions to the organizing committee, predict competition results, download sports games, participate in whatsapp Database theme activities, and even If you want to play video games on demand and get appropriate fee discounts, etc., then China Telecom's brand reputation will spread quickly, and customer loyalty will naturally be greatly improved."
At the end of March this year, China Telecom officially opened the Asian Games hotline with the number Bestone 114/118114 to provide the public whatsapp Database with query services such as event information, venue information, medal standings, national teams, live TV events, cultural performances, and souvenir sales. In response to the call of the Guangzhou Municipal Government to distribute the "Asian Games Gift Pack" to the general public, China Telecom provided communications subsidies worth 319 million yuan, including free speed-up for whatsapp Database telecom broadband users throughout the city, weather forecast reminders during the Asian Games, Asian Games color ringtones, and passenger transportation.
Car SMS query, mobile live broadcast of events, Asian Games promotional SMS, WLAN free Internet access, 114 Asian Games hotline whatsapp Database information query and other services, allowing Guangzhou citizens to fully understand the Asian Games and share the excitement and joy of the Asian Games. In addition, for the venue construction, China Telecom has also formulated a comprehensive service plan. Through a wealth of comprehensive whatsapp Database information services and Asian Games activities, China Telecom enables audiences to participate and experience in person, meets people's information needs for the Asian Games, enables brands and consumers to interact, and fosters and enhances customer loyalty.