Jun 14, 2022
In General Discussion
The Laughing Cow, the cheese brand marketed by Coinbase User List Bel Group, is celebrating its 100th anniversary with a multichannel campaign that includes QR code-enabled packaging, online video, digital content and social media. As part Coinbase User List of the effort, the brand created a website that lets people record and share laughs for a chance to win an exclusive “laugh box” to record and replay their laughter, per an announcement. Consumers can visit 100ytlc.com directly or scan QR codes on specially marked cheese wedges to open the website and start recording their laughter, Which is posted on a virtual globe for Coinbase User List others to hear. Laughing Cow will sell the QR code-enabled cheese wedges in all-red packaging at select retailers from February through March, and has a goal of recording 30,000 laughs in the U.S. The campaign builds from the brand’s name to lighten the mood at a difficult time in an Coinbase User List authentic way. As part of the effort, Laughing Cow pledged $75,000 to the Comedy Cures Foundation, which provides therapeutic entertainment to people living with illness, depression, trauma and disabilities. Laughing Cow also is partnering with nongovernmental organizations in more than 30 countries, per its announcement. Laughing Cow’s anniversary campaign Coinbase User List is a sign of how brands have returned to lighthearted themes after consumers started to grow weary of advertising that referred to pandemic uncertainties. Generation Z was among the first consumer groups to express an interest in a return to fun advertising to help fill the hours spent in isolation. With people stuck at home, the effort to crowdsource laughter gives people a way to feel they are part of a community while spreading happiness. It stands in contrast to the website just scream .baby, which earlier in the pandemic urged people to call a telephone number where their screams could be recorded.