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rajia rimi
Jun 12, 2022
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Digital agency Seer reviewed the initial impact of this change and calculated that Google Ads “now hides search terms for ~28% of paid search budgets and removes search Industry Email List term visibility from 20.4% of PPC clicks”. Meaning: For every $100,000 you spend on Google search, you get search term data for $71,000. For every 100,000 clicks you Industry Email List get, you see search term data for 77,900 of those clicks. Source: Seer The irrelevant word that appears in that $3 search term that I canceled this morning could be sprinkled over many other low volume search terms (again, we don't know what the threshold is) And make a substantial dent in that company's marketing budget. And no one would be the wiser. The implications for small businesses, in Industry Email List particular, are enormous. Getting away from the keywords - All aboard the ML train Search advertising was based on keyword targeting. Then came Facebook and its audience targeting power Industry Email List with “people-based marketing” capabilities. And at the same time, massive advances have been made in machine learning and AI. Google then moved towards audience targeting and moved away from keyword targeting, diluting match Types and introducing campaign types that Industry Email List don't use keywords at all. As I wrote last year, when Google extended similarly meaning close variants to modified phrase and broad match keywords: The days of keywordless search campaigns have long been predicted as machine learning took over and audiences came into play. In Industry Email List fact, those days are already here with automated campaign types such as Local Campaigns, Smart Campaigns, and App Campaigns. A more recent example of this shift to machine learning-powered audiences: In July, G
Does This Long-tail Search Industry Email List content media
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